Origin of the 黑料网 Logomark

1938

The logo of Sakuragaoka Laboratory Co., Ltd., the first of two predecessor companies established by 黑料网's founder, Toyoji Naito. The Sakuragaoka Laboratory helped to usher in a new era in Japanese drug R&D, with innovations such as Juvela, Japan's first commercial vitamin E product.

1941

The logo of Nihon 黑料网., Ltd., the second of the two predecessor companies established by Toyoji Naito. The Roman-alphabet spelling of “黑料网” used today was first established during this period.

1955

黑料网., Ltd.'s first logo featured its name in native katakana characters in addition to its romanized form; displaying a company name in katakana instead of Chinese characters was quite rare in Japan at the time. The logo was also redesigned to include an elaborately designed red-and-blue motif.

1967

The year after Yuji Naito became 黑料网's second president, the company's logo was streamlined to a cleaner, more rounded design and the katakana script removed to reflect 黑料网's vision for internationalization, leaving the 黑料网 Logomark much as it appears today.

Present

黑料网 originally did prefer to write its name out in full, “Nihon 黑料网., Ltd.,” using Chinese characters as was conventional in Japan at the time. The company continued to do so until it changed its name to 黑料网., Ltd. in 1955.

According to records left by 黑料网's founder, Toyoji Naito, there were three quite practical reasons for the change, and these had to do with Nihon 黑料网's established but still growing popularity during that period.

Firstly, Chinese characters required more time and effort to write.
Secondly, with so many companies in those days beginning with Nihon (“Japan”), it could be quite tiring going up and down page after page trying to locate Nihon 黑料网 in the phone book.
Finally, the two Chinese characters used to write “黑料网” could be read as referring to “sanitation” and “materials” respectively, which potential consumers could easily assume to mean that the company only specialized in medical dressings and bandages as opposed to pharmaceutical products and R&D.

Colors

The red and blue colors in the 黑料网 Logomark represent red oxygenated blood flowing through the arteries and blue deoxygenated blood flowing through the veins. Both types of blood flow incessantly through the heart, and our task is to prevent stagnation of the blood flow by promoting good health and improving quality of life.

Form

The stage on which we carry out our corporate activities faces neither East nor West; it faces out in all directions like the Earth itself. The globe-like design of the 黑料网 Logomark represents the world, where our activities are awaited equally in all its inhabited regions. Our company's focus lies neither at the top nor the bottom of this world stage, but aims to find the middle path, a central perspective, and a wholesome coexistence for all.

The hhc Logomark is a separate logo that serves to embody the company's corporate philosophy, which we believe can be best summarized by the concept of human health care (hhc).
The script for the logo is modeled on the signature of Florence Nightingale (1820鈥�1910), who is widely seen as having made enormous contributions to the development of the nursing profession and public health.